When you are looking for ways to promote your book, one of the best approaches is with a book tour, as it will give readers an opportunity to meet you face-to-face, and to have your book placed in their hands by the author (you!) himself/herself – but as wonderful as a successful book tour can be for sales, a book signing event to which no one shows up can be a depressing and frustrating experience! If you are simply doing a single book signing at a nearby bookstore, you should have
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